Q: What is the cost?
A: The cost per lead is dependent on the number of leads purchased per day and the states in which they are purchased. Please contact us for a quote.

Q: Do you have any minimums?
A: No, you only need to sign up for one week.

Q: What types of payments do you take?
A: We take MC, Visa, AMEX, or a check. If you pay by credit card, you are billed every Monday for that week’s leads. If you pay by check, you must prepay for two week’s leads at a time

Q: Can I specify only refi leads?
A: No, not at this time.

Q: What is the average loan amount?
A: Depending on the state, we run at about $165,000. As FHA increases their loan limit, this will increase the average loan size significantly.

Q: What is the contact rate?
A: Most clients are reporting an 80% contact rate.

Q: What is the conversion rate?
A: Most clients average between 5-8% conversion.

Q: What kind on ROI should I expect?
A: With an average of 5% conversion, and an average markup of 2.5 points, you will see an 8:1 ROI.

Q: Are the leads returnable?
A: Yes, leads are returnable for the following reasons:

• Incorrect property state
• Bogus borrower contact information
• Invalid FHA property type (singlewide, commercial, or land only)

Q: What does a lead look like?
A: A sample lead, along with a sample welcome email, can be found here.